Blog|January 14, 2022

Takeover Alert! Activating the Next Generation Through Social Media

Build California continues to activate the next generation of construction workers by reaching them where they are – social media. Each month, we feature a different trade or management career in the industry throughout “Day in the Life” Instagram takeovers. This helps engage our followers and provide a window into the reality of 21st-century construction, break through barriers and offer visibility into company culture. In 2021, some of our participants included:

  • Operating Engineers from Independent Construction
  • Safety Manager from Hensel Phelps
  • Laborer from Northern California Laborers Apprenticeship
  • Cement Mason from DPR Construction
  • Carpenters from SWRCC
  • Project Manager from Blach Construction Company
  • Sheetmetal workers from Southland Industries and ACCO Engineered Systems
  • Estimator from Royal Electric Company

Interested in being featured or know someone who’d be a good fit? Fill out this form or contact Build California Coordinator Katie Dunn at  Don’t forget to check out Build California’s Instagram Highlights to view previous takeovers!


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