Blog|January 14, 2022

Takeover Alert! Activating the Next Generation Through Social Media

Blog Post

Build California continues to activate the next generation of construction workers by reaching them where they are – social media. Each month, we feature a different trade or management career in the industry throughout “Day in the Life” Instagram takeovers. This helps engage our followers and provide a window into the reality of 21st-century construction, break through barriers and offer visibility into company culture. In 2021, some of our participants included:

  • Operating Engineers from Independent Construction
  • Safety Manager from Hensel Phelps
  • Laborer from Northern California Laborers Apprenticeship
  • Cement Mason from DPR Construction
  • Carpenters from SWRCC
  • Project Manager from Blach Construction Company
  • Sheetmetal workers from Southland Industries and ACCO Engineered Systems
  • Estimator from Royal Electric Company

Interested in being featured or know someone who’d be a good fit? Fill out this form or contact Build California Coordinator Katie Dunn at dunnk@agc-ca.org.  Don’t forget to check out Build California’s Instagram Highlights to view previous takeovers!

Theresa

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