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Marketing OnDemand

This Marketing online training course was created for individuals who want to know more about marketing. This course will provide a fundamental understanding of marketing, including the basic marketing concepts and a working definition of marketing, then go on to explore in detail marketing opportunities, the four Ps (price, product, promotion, and place), market research, target marketing, and customer service.

Virtual Training

This Course is OnDemand

This course will be hosted at  https://lms.on-demand.academy/ Use your AGC/Atlas Login credentials in order to access your training courses. If you do not have AGC/Atlas Login credentials, please create an account in  https://lms.on-demand.academy/ using the same email address you used when purchasing the course to access the content.

It may take up to 45 minutes for your course to be ready and enrolled.

Contact training@agc-ca.org if you have questions or require assistance.

Course Learning Objectives

By taking this online Marketing course, the user will learn to:

  • Define marketing.
  • Recall the basic principles required for marketing to exist.
  • Identify areas of marketing specialization.

Course Outline

This online Marketing course is made up of the following sections:

  1. Exchanging, Buying, and Selling
  2. Economic systems
  3. Areas of Specialization

Course Audience

This Marketing online training course was designed for managers, business owners, employees of public and private sector organizations of any size including non-profit and profit, marketing students, anyone seeking a career in marketing, volunteers.

Looking for other courses?

Custom Courses

AGC offers customized trainings to member companies based on their needs and priorities. Past custom courses have included Lien Construction Law, Blueprint Reading, and more. Request your custom training course today!

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