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Marketing Basics

This Marketing Basics online training course is designed for managers, business owners, and anyone seeking a career in marketing. Marketing is an important and key function in business and economic systems. This course will demonstrate the process and activities of marketing, how it is tied to consumer needs and the exchange of goods and services, and will explore various areas of marketing specialization.

Virtual Training

This Course is OnDemand

This course will be hosted at  https://lms.on-demand.academy/ Use your AGC/Atlas Login credentials in order to access your training courses. If you do not have AGC/Atlas Login credentials, please create an account in  https://lms.on-demand.academy/ using the same email address you used when purchasing the course to access the content.

It may take up to 45 minutes for your course to be ready and enrolled.

Contact training@agc-ca.org if you have questions or require assistance.


This Marketing Basics online training course explores the fundamentals of marketing. Marketing is a key function in business and an important one, whether in a planned economic system or in a market-driven economic system.

In this course, we will introduce you to the basic concepts of marketing and develop a working definition of marketing. We will look at the notion of individual needs as the driving force behind marketing and the notion that the entire process requires an exchange between individuals, one that focuses on buying and selling of goods and services.  We will demonstrate its various areas of specialization, such as social marketing, and the marketing of individuals, organizations, and real property.

Course Learning Objectives

By taking this online Marketing Basics course the user will learn:

  • List the three basic principles that are required for marketing to exist.
  • Define the terminology used in marketing.
  • Name the areas of specialization into which marketing has evolved.

​​​​​​​Course Outline

This online Marketing Basics course is made up of the following sections:

  1. Exchanging, Buying and Selling
  2. Economic Systems
  3. Areas of Specialization

​​​​​​​Course Audience

This Marketing Basics online training course was designed for managers, business owners, and anyone seeking a career in marketing.

If you have any concerns as to whether this course is appropriate for you or your industry, please browse our full selection of online courses.

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AGC offers customized trainings to member companies based on their needs and priorities. Past custom courses have included Lien Construction Law, Blueprint Reading, and more. Request your custom training course today!

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