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Marketing Opportunities

This Marketing Opportunities online training course is designed for managers, business owners, and anyone seeking a career in marketing. This course explores the techniques used to identify new market opportunities to increase market share and increase sales. It examines three fundamental activities: identifying opportunities, conducting market research, and understanding consumer behavior.

Virtual Training

This Course is OnDemand

This course will be hosted at  https://lms.on-demand.academy/ Use your AGC/Atlas Login credentials in order to access your training courses. If you do not have AGC/Atlas Login credentials, please create an account in  https://lms.on-demand.academy/ using the same email address you used when purchasing the course to access the content.

It may take up to 45 minutes for your course to be ready and enrolled.

Contact training@agc-ca.org if you have questions or require assistance.


This Marketing and Customer Service online training course explores the six components in setting up an effective customer service program: strategy, leadership, personnel, design, infrastructure and evaluation.

Learn the value in providing excellence through service and increase customer satisfaction. Satisfaction is the difference between how a customer expects to be treated and how they perceive having been treated. Customer service means all features, acts, and information that augment the customer’s ability to realize the potential value of a core product or service. Customer service is more than just the product or service itself; it includes the warranty that comes with it and all of the other niceties that we expect. In designing your products, customer service should be integrated into it at the early stages of its development.

Course Learning Objectives

By taking this online Marketing and Customer Service course, the user will learn:

  • Define customer service.
  • Identify each component of the customer service program.
  • Review the importance and purpose of each component.

​​​​​​​Course Outline

This online Marketing and Customer Service course is made up of the following sections:

  1. Customer Service
  2. The Pillars of Customer Service
  3. Strategy
  4. Leadership
  5. Personnel
  6. Design
  7. Infrastructure
  8. Evaluation

​​​​​​​Course Audience

This Marketing and Customer Service online training course was designed for managers, business owners, and anyone seeking a career in marketing.

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Custom Courses

AGC offers customized trainings to member companies based on their needs and priorities. Past custom courses have included Lien Construction Law, Blueprint Reading, and more. Request your custom training course today!

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